Online Advertising

Whether you run an online shop or have a representative company website, effective online advertising is the tool that makes your website visible to internet users. In today's competitive environment, it is not easy to stand out, so in this digital age, success is determined by the competitive advantage that targeted online advertising can provide.

Our online digital advertising specialists create strategically targeted Google Ads, Instagram and Facebook online advertising plans and make sure that your online advertising translates into a return on your investment, a growing customer base and increased market awareness for your brand.

Google Ads

Statistics show that around 99,000 queries are made every second on Google search. On average, a person makes between 3 and 4 queries per day, and the top half of Google searches generate a click-through-rate of 22.4%. These figures show the continuing popularity of Google and the tendency of users to rely on the results of the first page of a Google search.

It is not surprising that every brand that wants to be visible on the Internet tries to be as high as possible in the Google list. If you're one of them, then Google Ads will become your must-have advertising tool. There are many Google ad formats available, and we work with all formats and will help you choose the right online advertising format for your advertising goals.

Google Search advertising

Simply put, it is paid keyword advertising in Google search. Unlike other forms of online advertising, it does not intrusively reach the target group of users - the user only sees your ad when they enter a relevant search phrase into Google, and your Google ads are displayed in the search results.

Google Search ads work on an auction basis. You bid for a keyword and thus compete with your competitors for a selected audience. For example, if you sell sporting goods and you have identified the keyword "basketballs" as relevant, you are competing with all the other brands that have chosen the same keyword.

Google advertising is a PPC (pay-per-click) model, which means that you only pay when users perform the action you choose (e.g. click on the ad and visit your website). This marketing model is very favourable for businesses as it makes it particularly easy to plan and allocate advertising budgets.

The purpose of Google advertising is to help your business reach its target audience, increase brand awareness and drive sales. Google advertising can help you reach a wide audience - according to Google search statistics for 2024, 91.47% of internet users use Google as their main search platform, and in Lithuania, 93.26% of all searches are conducted using Google.

Content is also very important when running Google Ads online. First of all, create an attractive and relevant ad text that will engage the user and encourage them to click on your ad and visit the website. But this is only the first step. Equally important is to make sure that the content of your website page is relevant and the design is attractive. This is the only way to increase the likelihood that the user will take the action you want them to take - make a purchase, fill in a contact form, etc.

It is also possible to run ads on other Google platforms, such as Youtube.

SEO and Google online advertising

It is often recommended to carry out SEO optimisation together with Google Ads, here are some reasons why:

1. SEO can help you allocate advertising budgets more efficiently, and it can reduce the cost of Google Ads by eliminating the need to pay per click.

2. Using SEO and Google Ads together allows you to reach a wider audience, as some users opt for organic results and others for paid ads.

3. Organic results (SEO optimisation) are often seen as more credible, while paid advertising generates more visibility.

4. Google advertising provides immediate visibility and traffic, while SEO helps to achieve long-term organic results. Together, these strategies can generate immediate leads while investing in long-term traffic.

Instagram and Facebook Ads

Social media ads will help you to build your brand image and strengthen your connection with your target audience.

Facebook Ads is another online advertising channel that stands out thanks to its highly accurate audience segmentation, the ability to monitor the results of advertising, and the ability to quickly obtain clear, easily measurable data. Based on this data, advertising professionals can optimise campaigns for even better results: adjusting content and improving advertising strategy and allocating advertising budgets more efficiently. The advertising budget is very easy to manage on Facebook Platform, it's simple to set daily limits and monitor the amount spent. 

Although there are many different channels that can be used for social media advertising, it is important to choose the advertising channel according to the intended purpose of the advertising. We can run a business advertising campaign on LinkedIn, Tiktok and other social networks as required.

Benefits of Facebook advertising:

1. Reaching the right audience - advertising can be tailored to different stages of the buying journey. For example, one message for new customers, another for visitors who have left their shopping basket unpaid, and another for existing customers who you want to encourage to repeat purchases.

2. Multi-purpose - advertising can be used for a variety of purposes: to drive traffic to the website, to build a customer database, etc.

3. Different formats for Facebook advertising:

• Image Ads - this format is considered the standard, allowing you to display a single visual with a CTA button.
• Video Ads - Video Ads allow you to show a single video of your product.
• Slideshow Ads - Ads consisting of 3-10 images or one video.
• Carousel Ads - multiple products or services are shown in one ad.
• Stories Ads - Stories ads are displayed between stories on Facebook and Instagram platforms.
• Lead Ads - make it easier to collect contact details and increase leads.
• Event Ads - an opportunity to promote a specific event.
• Collection Ads - allows users to scroll through a range of products. This format is geared towards online commerce.

The best eCommerce results are achieved when advertising runs on multiple platforms simultaneously and is combined with complementary marketing tools, whether it is social media communications, newsletters or another social network - Instagram. 

Instagram ads are paid advertisements on the Instagram social network aimed at reaching a wider audience and promoting brand or product visibility. Ads can be in a variety of formats, such as photo, video, Instagram carousel, story, Explore section and Reels. Using advanced targeting options, ads allow you to reach specific users based on their demographics, interests and behaviour. Instagram ads are ideal for promoting visual content and advertising to younger audiences.

Adisoft - Your Advertising Partner

Our advertising development services cover all the elements needed for a successful advertising campaign, from strategic planning to analysis of results. Each step is carefully planned and tailored to your business needs.

• We create tailored advertising strategies that meet your business objectives. Our experts analyse market trends and competitors' activities to create an effective advertising strategy for your business.
• We create high quality visual content that attracts the attention of your target audience. We use cutting-edge design tools to create memorable images, videos and graphic solutions that help your brand stand out.
• We continuously monitor and analyse the results of your advertising campaigns. This allows us to react quickly to market changes, optimising the effectiveness of campaigns and ensuring maximum return on investment.

Our online advertising services cover all the elements needed for a successful advertising campaign - from strategic planning, to setting advertising goals, to analysing results. Each step is carefully planned and tailored to your business needs. First, we develop tailor-made advertising strategies that meet your business objectives. Our specialists analyse market trends and competitors' activities to create an effective and original advertising campaign.