An SEO audit is an overall technical review of a website that helps to understand its current state, identifies the positions it holds in search engines, and uncovers technical issues that hinder achieving higher rankings in search results.
An SEO audit helps to identify the strengths and weaknesses of the website that need to be addressed to reach top search rankings. It’s important to ensure that the website meets all of Google’s search engine requirements, and the SEO audit helps to discover, understand, and notice issues that you may not have even considered.
During an SEO Audit is performed:
During an SEO audit, various technical SEO issues are identified. These are errors related to the technical aspects of the website. Such issues can prevent your web pages from being indexed, which significantly affects search engine rankings. Technical aspects may include the absence or incorrect use of canonical tags, a missing XML sitemap or Robots.txt file, slow website loading speed, and other technical problems that can be discovered and resolved through an SEO audit.
An SEO audit provides insights into keyword usage and optimization on your website. After conducting the audit, the keywords for which your website is currently ranked in search engine results are identified. Additionally, we analyze competitors' keywords and discover the most relevant keywords for your website content, providing recommendations for optimized keywords and content. During the SEO audit, we also check internal content details such as heading tags (H1, H2, H3, etc.), meta descriptions, and content structure.
Another goal of an SEO audit is to identify whether your website has any harmful backlinks. A comprehensive link analysis is performed to check if all existing backlinks are relevant to your website and if they come from reputable websites. Search engines view backlinks from spammy websites negatively, and this can result in penalties that lead to a drop in your website's search rankings. Therefore, it's crucial to remove any harmful links as soon as they are detected.
An SEO audit is relevant for all businesses that aim to be visible online. Sooner or later, every website requires an SEO audit to identify weaknesses and various optimization opportunities. During the audit, issues are often uncovered that you might not have considered, yet they are precisely what’s preventing you from ranking higher in Google results. Additionally, the audit allows you to analyze competitors and discover untapped SEO potential for your website.
This is an investment that helps achieve long-term success in the digital world. We will help you uncover potential optimization solutions that will boost your business in Google search results!
Have questions? We are ready to answer them all! Reach out
Adisoft's studio
Paupio g. 50, LT-11341 Vilnius
