Instagram ads are paid advertisements on the Instagram platform aimed at reaching a wider audience and promoting brand or product visibility and awareness. The ads can come in various formats, such as photo, video, carousel, story, "Explore" section, and Reels ads. By using advanced targeting options, the ads can reach specific users based on their demographics, interests, and behavior. Instagram ads help increase brand awareness and engagement and drive conversions and sales.
Photos
These are Instagram posts made up of photos displayed on the Instagram platform as “posts.” To capture users' attention, the photos must be eye-catching and original - they must have a "hook" to make users stop scrolling and notice your ad.
Videos
These are video posts, also displayed as “posts.” These videos can be up to one minute long, but to get users to stop and watch your ad, it first needs to grab their attention. Therefore, the video must be not only interesting but also unique in terms of content. This Instagram ad format is especially effective for increasing brand awareness.
Carousel
This Instagram ad format allows you to promote multiple videos or photos in a single ad. This type of ad is chosen when you want to provide more detailed information about the product or brand. This format helps maintain user attention and engagement as users swipe through the photos or videos to learn more.
Story
A popular and effective Instagram ad format. These ads appear between the stories uploaded by your friends. Like with other Instagram ad formats, you have only a few seconds to capture and engage the user's attention. Therefore, the ads should be simple, not overloaded with information, but interactive—encouraging users to act.
Explore
This Instagram ad format is excellent for expanding the audience for your product or service, as users visiting the Explore section are looking to discover new information, accounts, etc.
Shopping Ad
These are Instagram product ads that provide users with more information about the product and allow them to begin the shopping process by clicking on the ad. This advertising method boosts sales and various conversion rates, as it takes just a couple of clicks for users to purchase the advertised product.
Our advertising creation services cover all the elements necessary for a successful ad campaign, from strategic planning to results analysis. Every step is carefully thought out and tailored specifically to the needs of your business.
Strategic Planning:
We create personalized advertising strategies that align with your business goals and audience needs. Our team of specialists carefully analyzes market trends and competitor activity to develop an effective and unique advertising campaign.
Creative Content:
High-quality visual content is a key factor in attracting your target audience. Our team works with the latest design tools and technologies to create memorable and engaging images, videos, and graphic solutions that will help your brand stand out in the market.
Results Analysis:
We continuously monitor and analyze the results of your advertising campaigns using advanced analytical tools. This allows us to quickly respond to market changes and optimize campaign effectiveness, ensuring that your advertising investments yield maximum returns.
Have questions? Adisoft’s specialist team is ready to answer them all! Reach out
Adisoft's studio
Paupio g. 50, LT-11341 Vilnius
