Google Ads

The purpose of Google Ads is to help businesses reach their target audience, increase brand awareness, boost sales, and improve marketing projects. Google Ads operates on a pay-per-click model, meaning you pay when a user clicks on your ad or performs another action of your choice. This is a convenient option for managing advertising, as the budget depends entirely on you.

By using Google Ads, you can reach the largest audience, as 92.07% of users use Google Search as their primary browser. In 2024, the Google platform attracted 85.1 billion visitors, further proving that Google is an excellent platform for advertising.

Google Ads Formats

YouTube Advertising
YouTube advertising is considered a more effective and significantly cheaper alternative to TV advertising. YouTube ads allow you to adjust various settings based on your marketing goals. The main advantages are low advertising costs, a wide audience, and a vast range of customization options.

Keyword Advertising
These are ads that appear at the top of search engine results. The highest-ranking ads best match the user's search query. The higher the position in search engines, the more users will visit your website.

Google Maps Advertising
This is advertising on Google Maps. If you want to attract more customers to your physical store, restaurant, etc., it is essential to purchase Google Maps advertising services.

The Benefits of Google Ads Advertising

• Whether you run a large or small business, Google Ads is a universal solution for all types of businesses.
• Google Ads is one of the fastest marketing tools that delivers results.
• By fully utilizing the potential of Google Ads, grow your business. With Adisoft's effective advertising solutions, you achieve a return on investment, attract new customers, and increase your business profitability.

Adisoft Role in Google Ads

1. Analysis
   Before creating an ad, we first identify your business goals and conduct a detailed customer analysis to understand user needs and geographic segments.

2. Keyword Analysis
   One of the most important steps in creating Google Ads is selecting the right keywords that your users will use when searching for your product or service. We use powerful keyword research tools like Google Keyword Planner for the analysis.

3. Strategy Creation
   After conducting keyword research, we create an effective advertising strategy based on the client's provided budget.

4. Ad Creation
   Once the measured advertising strategy is in place, we start creating the ad itself. It will be tailored according to the parameters of your potential customers, such as location, audience, ad display time, etc. We create engaging and persuasive ads that encourage action.

5. Monitoring and Adjustment
   We continuously monitor and make necessary campaign adjustments to achieve the highest level of results.

In Conclusion

Google Ads is one of the most popular and effective tools for gaining a competitive advantage and increasing brand awareness. By using Google Ads, you can attract targeted customer traffic, boost brand recognition, and achieve your business goals. Experienced Adisoft specialists will help you create and execute successful Google Ads campaigns.

Have questions? Adisoft’s specialist team is ready to answer them all! Reach out